The Remarkable Journey of New Standard Whitehall: Pioneering Excellence Since 1932

New Standard Whitehall: A Legacy of Innovation and Quality

Founded in 1932, New Standard Whitehall has been a trailblazer in the industry for nearly a century. What began as a small family-owned business in Whitehall, Michigan, has grown into a renowned company with a global presence.

The Early Years

In the midst of the Great Depression, John and Mary Standard saw an opportunity to create something extraordinary. They established New Standard Whitehall with a vision to provide high-quality products that would stand the test of time. Their commitment to excellence quickly gained recognition, and the company began to flourish.

Expansion and Innovation

As the decades passed, New Standard Whitehall continued to grow and evolve. Key milestones include:

  • 1950s: Introduced revolutionary manufacturing techniques
  • 1960s: Expanded operations nationwide
  • 1970s: Launched international divisions
  • 1980s: Pioneered eco-friendly production methods
  • 1990s: Embraced digital technology in product design

Whitehall: More Than Just a Name

The company’s connection to Whitehall, Michigan, runs deep. Not only does it pay homage to its roots, but it also reflects the values of hard work, integrity, and community that have been integral to the company’s success. New Standard Whitehall has consistently given back to the local community through various initiatives and philanthropic efforts.

Looking to the Future

Today, New Standard Whitehall continues to push boundaries and set new standards in the industry. With a focus on sustainability, innovation, and customer satisfaction, the company is well-positioned to thrive in the coming decades.

As we reflect on our rich history, we remain committed to the principles that have guided us for nearly a century. New Standard Whitehall isn’t just a company – it’s a legacy of excellence that continues to shape the future.